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A new 100% compostable coffee filter: or how a simple B2B request became a great creative adventure. For our client Rombouts, coffee roasters from generation to generation since 1896, we produced a 100% handcrafted 30-second spot to express the filter’s eco-friendliness, as well as the brand’s commitment to sustainability.Brand Strategy - Art Direction - Copywriting - Social Media
The resulting visual success gave us the pleasure of adapting the concept to a campaign for the general public.
The individual coffee filter, still wrongly perceived as being aimed at a senior target group, gets a 360° makeover in a campaign translated into social media, pre-roll, bannering, P.O.S. and newspaper.